Photo courtesy of Anna Hieronymus
This NYFW Hieronymus launched its A/W 2015 collection by designer, Anna Hieronymus. The namesake label, is a NYC and Berlin based contemporary sportswear and accessories brand. Inspired by elements of art, music, philosophy and science, Hieronymus alludes to futurism while maintaining strong streetwear roots. I was able to steal a few moments with Anna to get a first hand look into her debut line.
With the turnout for the Hieronymus NYFW launch party, it was hard to believe this was the first collection. The venue was sort of like an underground club that you could only enter after you said the secret password to the bouncer guy hiding behind a large door and a tiny sliding peep hole. It was pretty amazing. Turning down the urge to shake a tail feather we passed the DJ and headed straight to the next room for the Hieronymus installation. Soft neoprene structured sweatshirts hung from the ceiling surrounded by reflective mirror panels, turning out to be a pretty popular impromptu photo booth. Waves of stitching ran through each garment, which Anna explained, imitated the unseen digital waves (wifi, cellular, etc.) intersecting, surrounding, and passing through us.
The capsule collection consisted of womenswear styles, as well as unisex accessories. “For this collection, I had a finite amount of resources, so I really wanted to keep this collection small but impactful. I wanted to explore the organic nature of lines, and use style lines in a new way. The softness of the neoprene juxtaposed with the structured silhouettes of the garments, and I wanted to include lots of texture into the collection.”
Having originally studied motion graphic design and editing, the Ohio native moved to NYC and worked in post production for TV for a few years before going back to school at FIT. “I’ve always been interested in fashion, but I was more interested in Film and TV when I first decided to go to college. After some time working in the industry, I realized I wanted to work more with my hands and was much more inspired by clothing design.”
Men and women alike were drawn to the new age urban aesthetic of Hieronymus. “My designs are streetwear, and a lot of men have expressed interest in the clothes. I think that my design aesthetic lends itself to both men and women.” In an industry saturated with designers, I asked Anna what keeps her going. “Trying to manage a brand is a lot of work, so you have to just keep going and keep your eyes on long term goals. I put a lot of thought into this project and I think as long as I keep putting out good, thoughtful designs into the world, people are going to respond well to it. I push myself in my design world to present something that is new, interesting, and present complex ideas.”