If you don’t know Sunita, you should, because she’s about to be all over your timeline. She’s only got some of the biggest hair on IG and one of the biggest, most humble hearts to match. When I first met Sunita last year, she hadn’t even tipped the 10K mark on her Instagram. Fast-forward 1 year later, and she’s serving up larger than life hair, Diana Ross style to over 46,000 adoring followers daily. Not bad for a small town girl from Wisconsin.
Hair pulled up into a messy top bun, one of her followers’ favorite looks as noted on her 2015 best nine, it’s still impossible not to stare at her gorgeous head of hair. “Do you mind if I edit my photos, while we talk,” she asks. Finding the time to squeeze in yet more work, it’s easy to see how Sunita has grown her following so quickly. She’s a boss, and I mean that in every sense of the word. “I get more and more e-mails everyday. It’s like Christmas,” she giggles, explaining of the many companies pursuing her.
Sunita singlehandedly runs her growing empire all without the help of an assistant, not even a handy dandy planner. Boss. “I like things a certain way. It is work but I enjoy knowing what’s going on with my job at all times. I like to be the one saying, yes, no, but it would be nice if someone reminded me about meetings and deadlines,” she laughs. An assistant probably would be helpful in the task of answering the hundreds of comments from curl envious girls wanting to know how they can get Sunita’s beautiful curls too, questions of favorite hair products being among the most common.
Contrary to popular belief, Sunita’s typical style is the coveted “wash and go.” “My hair is very low maintenance, there’s not enough time to be high maintenance. I condition every day and air dry. And when it’s colder, I use a diffuser. I detangle twice a week too.”
It’s hard to believe that she’s only been at the blogging game for 2 years now. “I always had intentions of making blogging my full-time job,” she says. “It’s never been just a hobby for me. I actually wanted to start my blog 5 years ago when I first moved to New York. I was so excited and I wanted to share with people all the cool places to go, hang out, and eat, more of like a lifestyle blog, but someone told me it was a bad idea. It wasn’t until two years ago, with the encouragement of my boyfriend that I decided to start my blog. I wasn’t even consistent on Instagram until about a year ago. I didn’t realize how powerful of a tool it [Instagram] was.”
“Any questions you’re against answering?” I asked. “Only things you wouldn’t personally ask someone yourself,” she laughs coyly. “I recently started wearing more makeup,” she says. Not as if she needs any at all. “When I first started, I didn’t wear any makeup, ever. I’m not photoshopping my photos. I’m not into, ‘fake fake, fake’. I just like putting on cute clothes. I like expressing myself through my clothing and I never want it to be super fake, posy, let me make this fake world. No, what I’m wearing the day I post is usually what I’m wearing. I wake up, eat breakfast, answer e-mails, go on Instagram, decide what I’m wearing for the day, photograph my look, meetings, review contracts. Every day is different.”
“Before I moved to the city, I studied biology animal science and wanted to be a vet, more specifically an equine specialist, a vet that specializes on horses. Blogging full time is a definite change for Sunita who had a slew of some less than glamorous jobs. “I’ve cleaned toilets, worked at McDonald’s. I’ve milked 500 cows, 3x a day,” she explains nonchalantly. “Before applying to vet school you have to have a certain amount of interning hours, so I worked at a dairy farm, unpaid, steel toe boots, overalls and all. It was the real deal.”
“I never want to complain. I feel grateful and blessed. I’m very aware of the opportunities that come my way and with every kind comment and every big company that approaches me, I am honored and I feel like I need to respect that honor. For me, this [blogging] is fun. It’s enjoyable. It’s not science. If you take it too seriously, it’s not fun anymore. You should enjoy every moment of your life; it’s too short to be unhappy. If you’re unhappy with a relationship, a job, a location, a party, with what you’re wearing, change it.”